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Veg in everything: reformulation and product design

Veg in everything: reformulation and product design

This workstream will tackle the challenge of how we increase the vegetable content in prepared and processed foods which are widely consumed.  The two principle product categories which will be discussed are ready meals and sandwiches.


  1. To explore the barriers to increasing the vegetable content of ready meals and sandwiches and identify case study examples of when and how these barriers have been overcome.
  2. To co-create a commitment which could be made by ready-meal and sandwich manufacturers and retailers to increase the vegetable content of these foods at the summit in June.
  3. To identify any longer term actions which need to be made beyond June.
  4. To contribute to a Briefing paper on the workstream which will be published in advance of the summit.


This workstream will be chaired by:

Pete Ritchie, Executive Director at
Nourish Scotland and member of the Peas Please Project Board.

Stephen Elliot, Buying Manager for Vegetables
Tesco PLC

Ways of working

  1. A draft briefing paper will be prepared by the project team and circulated in mid January. The paper will provide evidence on the nature of the challenge, identify examples of innovation and provide tentative language on a commitment for the summit.
  2. The workstream members will meet on January 26th where they will discuss the challenge in detail, identify critical barriers to action, consider and refine / revise the draft language on commitments. They will specifically consider the potential impact of the commitment and specifically its impact on children and people living on a low income. The discussion will take place under Chatham House Rules (membership of the group is known but comments are not attributed to any specific member).  The notes of the workstream meeting will be published on the Peas Please website by end February. All discussions will be at the pre-competitive level.
  3. The workstream could commission additional factfinding from the project team, or agree they need another face to face meeting or agree other actions necessary to refine the commitment before end March.
  4. The workstream members will provide comments on the draft briefing paper produced by the project team so this can be finalised in advance of the summit.
  5. Workstream members will be encouraged, where relevant to discuss the commitment within their own business / organisation with a view to committing at the summit. They will also be asked to help build support from other similar businesses or provide advice to the project team on this.

To view the full terms of reference  click here.

If you are interested in joining this workstream or supporting the Peas Please project, please sign up HERE.