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Veg direct: new ways of getting veg to low income consumers

Veg direct: new ways of getting veg to low income consumers

This workstream is focusing on innovative approaches to make vegetable more affordable and accessible to people living on a low income.  It might include business models which provide a closer link between producers and consumers (through e.g. box schemes), it might include online aggregator models which reduce margins.  It also includes publicly or privately funded incentives including vouchers and free produce provided in stores, schools, or for households receiving income support, or received on prescription.


  1. To explore the range of existing initiatives which try to make veg more affordable and accessible to those living on a low income and discuss the barriers which prevent them from going to scale or having a bigger impact.
  2. To co-create commitments which could be made by businesses or public policy makers to scale up effective models or pilot new approaches in the June summit.
  3. To identify any longer term actions which need to be made beyond June.
  4. To contribute to a Briefing paper on the workstream which will be publuished in advance of the summit.


The workstream will be co-chaired by:

Pete Ritchie, Executive Director at
Nourish Scotland and Peas Please project board member.

Dr Gavin Milligan, Group Sustainability Director at William Jackson Food Group.


Ways of working

  1. A draft briefing paper will be prepared by the project team and circulated in mid January. The paper will provide evidence on the nature of the challenge, identify examples of innovation and provide tentative language on a commitment for the summit.
  2. The workstream members will meet on January 23rd where they will discuss the challenge in detail, identify critical barriers to action, consider and refine / revise the draft language on commitments. They will specifically consider the potential impact of the commitment and specifically its impact on children and people living on a low income. The discussion will take place under Chatham House Rules (membership of the group is known but comments are not attributed to any specific member).  The notes of the workstream meeting will be published on the Peas Please website by end February. All discussions will be at the pre-competitive level.
  3. The workstream could commission additional factfinding from the project team, or agree they need another face to face meeting or agree other actions necessary to refine the commitment before end March.
  4. The workstream members will provide comments on the draft briefing paper produced by the project team so this can be finalised in advance of the summit.
  5. Workstream members will be encouraged, where relevant to discuss the commitment within their own business / organisation with a view to committing at the summit. They will also be asked to help build support from other similar businesses or provide advice to the project team on this.

To view the full terms of reference  click here.

If you are interested in joining this workstream or supporting the Peas Please project, please sign up HERE.