A better way to encourage sinners like me to eat veg

Aesop’s fable about the wind and the sun is a useful reminder that working with people is a better way of encouraging them to do the right thing. A bit like the wind’s relentless battering, we’ve gone on and on about five a day and as far as anyone can tell it’s not made a blind bit of difference for the last ten years. The Mrs Doyle messaging gets through – five a day is one of the most recognised public health campaigns in the world – but it doesn’t change what people eat.

Fearnley-Whittingstall calls for dedicated vegetable advertising fund

The food and environmental campaigner said more money should be spent on the marketing of vegetables, helping consumers make healthy food choices.

Banning unhealthy meal deals is not the answer | Kathleen Kerridge

Adults have to be given the right to make choices, says freelance writer Kathleen Kerridge

Is 10-a-day diet only for the wealthy?

New advice says we need to eat 10 portions of fruit and veg but is this only a diet for the wealthy?

Let them tax cakes. And add veg to Bake Off mix, says Fearnley‑Whittingstall

Never mind the banoffee choux buns and peanut millionaire’s shortbread, the celebrity chef Hugh Fearnley-Whittingstall has called for “healthier challenges” on The Great British Bake Off — and...

Lidl expands fun size veg range to help kids eats their greens - with products starting at 39p

MAKING sure children get their five-a-day can prove a battle for many parents, but Lidl claims that its veggie range can make things easier. The budget store is expanding its fun-size fruit and veg…

Firms pledge extra veg help for those struggling with five a day

Sales of vegetables are continuing to fall, but help is on the way from takeaways and stores as well as schools and the workplace

Fresh produce makes up just 7.2% of our shop

Health experts say that as many as 20,000 premature deaths annually in the UK could be avoided if we all ate more veg.

If Brits are scared of fruit and veg ? time for lateral thinking

Why do some people find fruit and veg frightening and repugnant? New figures show we only spend a measly 7.2 per cent of our weekly food bill (a third of what experts recommend) on fresh produce. Faced with an obesity crisis and a rise in Type 2 diabetes, successive governments have spent vast amounts of public money trying to persuade us of the benefits of eating five fruit and veg a day ? only for research to reveal the campaigns have had zero impact, and we are consuming less.

Third of people in Wales eat five-a-day

Only 32% of people in Wales eat five portions of fruit and vegetables a day, a report by the Food Foundation finds as it launches a new initiative.

Vegetable campaign wilts as teens barely eat one a day

A quarter of secondary school pupils eat less than one portion of vegetables a day — and almost a fifth of the vegetables they do eat are baked beans and pizza toppings. Figures compiled by the...

Firms pledge extra veg help for those struggling with five a day

Sales of vegetables are continuing to fall, but help is on the way from takeaways and stores as well as schools and the workplace

Third of people in Wales eat five-a-day

Only 32% of people in Wales eat five portions of fruit and vegetables a day, a report by the Food Foundation finds as it launches a new initiative.

Children are eating less than one portion of vegetables a day

The diet of Britain's youngsters is leaving a sour taste in the mouths of health campaigners, as they criticise the Government's initiative to encourage children to eat their greens.

The Daily Telegraph

School meals to have extra helping of veg

BBC Radio Kent

Anna Taylor and Laura Sandys discuss how to get people excited about veg

Sky News

Hugh Fearnley-Whittingstall discusses the need for a dedication veg ad fund on Sky News’s Sunrise programme

BBC Breakfast

Tesco’s Tim Smith and Dr Rangan Chatterjee talk about Peas Please on the BBC Breakfast sofa.

ITV News

Should food manufacturers put more vegetables in our meals?

#VegPower -

It only takes a quick walk through the supermarket aisles, or a glance at TV food advertising to notice the obvious. Kids are bombarded with junk food ads (some even disguising themselves as healthy choices). So I am glad that today sees the launch of #VegPower, a campaign from the Peas Please initiative led by […]

#VegPower advert launches important campaign - Spitalfields

Posted: 18th January 2018

UK's VegPower campaign highlights the need for vegetable advertising

The #VegPower campaign launched last week with its competition-winning advertisement unveiled in over 5000 locations nationwide; from the tills at Co-op stores to graffiti on the streets of.....

Kerry McCarthy

Kerry McCarthy, Labour MP for Bristol East

Jamie Oliver Supports #VegPower Campaign, 50 000 Ads To Arrive In UK | Veganism Daily

Select Page

Cardiff & Vale University Health Board - CVUHB | Veg Power campaign chosen by Cardiff primary school pupils launches today!

Hugh Fearnley-Whittingstall launches Peas Please initiative to create Veg Ad Fund

The Peas Please initiative, led by the Food Foundation, WWF, Food Cardiff and Nourish Scotland, has launched a ground-breaking campaign to supercharge the marketing of fruit and vegetables through the creation of a Veg Ad Fund, made up of contributions from the Government, retailers and producers.

Peas Please kicks off campaign for vegetable advertising fund

Plans for fund is backed by TV chefs Jamie Oliver and Hugh Fearnley-Whittingstall

New campaign targets veg ad warchest

Hugh Fearnley-Whittingstall fronts new Peas Please drive to raise cash for promoting vegetable consumption

Fearnley-Whittingstall calls for dedicated vegetable advertising fund

The food and environmental campaigner said more money should be spent on the marketing of vegetables, helping consumers make healthy food choices.

Chef Hugh Fearnley-Whittingstall calls for vegetable advertising fund - Sunday Post

  CHEF and campaigner Hugh Fearnley-Whittingstall has called for a dedicated vegetable advertising fund to compete with the “relentless” marketing of junk food. Fearnley-Whittingstall said a fund made up of contributions from the Government, retailers and producers would allow for investment in the advertising of vegetables to create an even playing field with the likes … Continued

Giant carrot ad shines a light on new healthy eating drive

A GIANT ad for carrots will be projected on to an Edinburgh landmark today as part of a campaign to get a new Veg Ad Fund off the ground.

Ad campaign launches to get you to eat your greens

Nourish Scotland tell us that only a fraction of any advertising spend is actually spent on advertising for vegetables. In comparison with spending on sugary snacks and soft drinks, the amount of cash devoted to getting us to buy carrots and peas is very small indeed.

Peas Please: PwC commits to boost employee fruit and veg intake

PwC has become the first professional services firm to make a pledge to increase the amount of fruit and veg eaten by employees, a move which it hopes will create a healthier and more sustainable workplace. - edie news centre

Recipe of the Day: Celeriac, kale, barley and apple broth by Hugh Fearnley-Whittingstall

Celeriac, kale, barley and apple broth by Hugh Fearnley-Whittingstall

Recipe of the Day: Lunchtime Rooty Bircher by Hugh Fearnley-Whittingstall

Lunchtime Rooty Bircher by Hugh Fearnley-Whittingstall

Recipe of the Day: Almond and Garlic Broccoli by Carina Contini

Almond and Garlic Broccoli by Carina Contini of Contini Restaurants In Edinburgh

Recipe of the Day: Garden Omelette by Wendy Barrie

Garden Omelette by Wendy Barrie

Ilona Amos: Our poor diet is killing us, so let’s talk veg

It’s not really news anymore that our waistlines are expanding. Two-thirds of Scots are overweight or obese and this is having a massive impact on our health and life expectancy.

Shoppers could soon have 'veggie only' compartments to get their fill of 'five a day'

LEADING supermarkets and contractors providing meals to schools, hospitals and prisons have pledged to help people receive their “five a day”…

Greggs to provide 15m extra portions of veg to customers by 2020 | News | LondonlovesBusiness.com

Here?s why

Call for more vegetables on people's plates

A HEALTH campaign is calling on people to become national trailblazers by asking for an extra portion of vegetables every day.

Fresh Plaza

UK’s biggest retailer joins NFU Fruit and Veg Pledge

International Supermarket News

Tesco pledges to back British farmers and help people eat more healthily

Stephen Jardine: Healthy food must be our next big priority

We’ve addressed smoking, and now the focus is on how alcohol can harm our health. Diet has to follow, says Stephen Jardine

‘Peas Please’ urges industry to make new vegetable pledge | Eat Out Magazine

Partnered by WWF, Nourish Scotland and Food Cardiff, ‘Peas Please’ is hoping for over 20 pledges from organisations to be made at a summit event on 24 October. These commitments, it says, will then be monitored over a three-year period up until October 2020. Peas Please is targeting caterers, restaurateurs, manufacturers, retailers and government bodies to support the initiative which Anna Taylor, executive director of the Food Foundation, said could save lives.

Footprint

HALF A PORTION OF VEG IN EVERY THREE OOH MEALS

Be Healthy

5 a day message misfires

Fresh Produce Journal

A brand new campaign to increase the amount of veg we eat is focusing on the trade rather than consumers